About US

Founder - Amber Callahan

✨ About the Founder

My name is Amber Callahan, and Her Mannerisms is where artistry, color, and self-expression come together. I am a licensed esthetician with a deep passion for skin, beauty, and bold creative design — and that passion is at the heart of everything I create.

As a Black woman in the indie beauty space, representation and inclusivity guide every decision. Her Mannerisms was built to be a place where color tells a story and every skin tone can see itself reflected.

✨ Why I Created Her Mannerisms

I have always been drawn to rich, vibrant, unapologetic color shades that feel alive. Traditional pressed shadows never gave me the depth or intensity I envisioned. Loose pigments, however, offer endless creative freedom: brighter payoff, smoother blending, and limitless artistry.

I chose loose pigments because they reflect who I am — bold, expressive, and unafraid to push color forward. They let you create looks that stand out, not blend in.

✨ Our Values

  • Indie & Black-Owned — A brand built with passion, identity, and artistic freedom.
  • Licensed Esthetician Expertise — Every shade is curated with skin knowledge, undertones, and performance in mind.
  • Cruelty-Free — Leaping Bunny Certified — Ethical beauty is our standard.
  • High-Performance Loose Pigments — Bold payoff, smooth blending, and beautiful wear on every skin tone.
  • Creative Freedom — Makeup is art. There are no rules.

✨ A Note From Me

Her Mannerisms was built from passion, dedication, and the belief that makeup is art — a language without limits. Thank you for supporting small business, indie beauty, and the vision of a creator who truly loves what she makes.

— Amber Callahan
Founder & Licensed Esthetician
Her Mannerisms